Artificial Intelligence (AI) copywriting tools have been overhyped. They have transformed the world of website content but since they’ve been overused and many of these tools are of poor quality, they have ruined web copywriting and web content.
They may generate headings, topics, paragraphs, and complete blog posts in a matter of seconds. However, the quality of these artificial intelligence-powered tools is not good at all. Take ChatGPT for instance; it worked well in the beginning but with time, it flopped, and it flopped badly.
Is there a catch?
AI copywriting software is only as good as the person prompting and using them. Those who know how to use them know how to save time and money when it comes to formulating each sentence. The only advantage they give is that they help with ideas as to what the sentence should be i.e. overcoming writer’s block.
Theoretically, such tools can do good but practically they have been causing more harm. Overuse of ChatGPT has resulted in vague, copied, plagiarized, and incorrect content and copy. These tools are supposed to help marketers focus on editing, expanding, and optimizing copy for various audiences and channels. Unfortunately, they didn’t work out.
Why are copywriting skills necessary?
Without the right copywriting skills, the website can end up with vague, copied, and wrong content. Google doesn’t like that, and with AI copywriting ruining things further, AI-generated sentences always require human correction and intervention. Companies need to connect with customers, and AI-generated content misses that very mark.
Then comes the question of when to use AI-generated copywriting. To be very honest, the human brain is unbeatable. That’s right, they know what to use when to use, how to use, and why they should use it.
Website copy matters
Bad copy does not require any introduction because everyone knows what it is. They have all come across it in the following forms:
- Robotic voice tone.
- Problematic messaging.
- Grammar mistakes.
These common mistakes can seem inconsequential. Yet they can give businesses, brands, and companies serious damage. On the contrary, copy which is clear, concise, and captivating encourages both prospective, new, and existing customers to explore a website, engage with it, and make a transaction.
Here are some reasons why it is worth paying close attention to web copy:
- A good web copy helps encourage connection with the audience: when brands share their story, mission, and values in what they do, they can help create an emotional bond with the audience.
- Good copy is a symbol of credibility: With accreditations and social proof, correct grammar helps position the business as one that is professional, dependable, and trustworthy.
- It helps improve clarity: Clear and concise grammar helps convince and encourage users to take action by highlighting the right solution at the right time. This also helps highlight the business’s advantages over competitors.
- Proper grammar also works as a utility: Fact sheets, guides, and other kinds of long-form copy can help explain each aspect of products/services and other things in a portfolio. This helps make customers’ lives easy and the information obtained can help them boost their business’s reputation as a market leader.
- Top-notch web copy boosts visibility: Search Engine Optimization (SEO) also makes good use of top-notch practices in copywriting. This helps in boosting the website’s position in the search engine results pages (SERPs), especially in Bing and Google. Higher rankings help brands get more on their offerings. Skipping this step equals disaster.
Why is AI copywriting not a good idea?
Professionals from a digital marketing company in Dubai understand that AI copywriting is a bad idea. The quality of responses from AI chatbots and content generators cannot give precise and engaging content with the right details. The prompts that are used are among the problems because these bots do not understand the prompts properly.
ChatGPT does not understand the value of brands and products. It does not give authentic responses. The content and copy it produces are generic and vague, which clearly do not communicate any sort of value.
Then these AI-powered chatbots and content generators have inherent biases. They can never produce accurate information. Both OpenAI and ChatGPT along with other firms in the area have faced lawsuits over defamation and misinformation.
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